All the other boys in the office smoke; it makes them feel manly. They take elevators because they can’t walk up two flights of stairs, what with the three martini lunches and the two pack a day habits. Not to mention the broads – no, let’s not forget the broads.
Anyway, Ron wants to quit, but the voice of pleasure keeps telling him that Kent’s are fresh-tasting and have a Micronite Filter, which is proven effective in test after test. Effective for what, they’ve never said, but damn, that filter is effective, and the voices have wisdom.
Ron has asked the doctor about the voices, but they just tell him to lay off the booze for a while. Meanwhile, Ron is afraid to undress in front of himself.