When I hit junior high school, ALL the boys wore Jovan Musk Oil. I mean ALL. You’d go to a school basketball game and it wafted from the bleachers. It stuck to car seats, and it especially clung to 1970’s polyester.
I wonder, though, how this ad could have related to them at all.
Was it the “testimonials”?
We’ve got the middle-aged black “sportsman”: “It hasn’t put more women in my life, but it’s put more life in my women…”
The college geek: “I hope they never stop making it, because I would” (stop making it with the girls, get it?”).
Your neighbor’s husband: “Ingrid said she’d give anything if I’d wear it…so I did...” (What did she give him??)
A porn dude (euphemistically called “the swinger”): “It turned my birthday into a terrific affair.”
and WHO THE HELL IS THE CREEPY BALD GUY? Sure, your secretary used to call you Mr. Hart and now she “just calls me”. Such a stereotype, schtupping your secretary.
Was it the tag line?
“We make it in Chicago, so you can “make it” anywhere in the world”.
All I can guess is that our young friends spent evenings looking at their fathers Playboy’s. Heck, I don’t care. I loved the stuff…still do.
But that bald guy – he’s just creepy.
Personal note: Sorry I’ve been MIA. Horrible stomach flu. Better now.